How To Make Plastic Membership Card Design Easier?

     In modern society, plastic cards are frequently used, such as bank cards, membership cards, VIP cards, gift cards, loyalty cards, personal business cards, etc. If there are not a few cards in a person's bag, it is not surprising that they are considered out of touch with society.

     Membership cards are now the most respected marketing method by major merchants, and because of this, how to design their membership cards more innovative and more attractive to consumers has become a big problem. However, often the most difficult things should be understood in the simplest way. Membership card design should also have this concept.

     Check out our plastic membership card template if you like it. SmartOne have the ability to provide you the high-quality plastic membership cards at facory price, and create unique design for your business. Today we will introduce how to design membership card design easier.

Preliminary Preparation For Membership Card Design

1. Choosing The Right Materials And Processes
     Membership cards are made of PVC, metal, wood, transparent, laser, etc. The print processes includes glossy, matte, frosted, pearlescent, flashing silver, gold flashing, spot UV, barcode, gold/silver/laser foil stamping, anti-fate foil, brushed, metal label, variable data, etc.

2. Choosing The Color Of The Membership Card
     A plastic membership card is a business card of an enterprise. It seems insignificant, but the effect of showing to customers is great. Before designing, it is important to determine the color of the card. There are four principles for determining the color:

• Your original VI design tone
• The core business philosophy of your company
• Industry characteristics of your company
• Your company product

3. Determine The Subject Content Of the Membership Card
     It can be a kind of corporate thought, product information, thought expression or emotional expression.

4. Identify The Membership Card Function Medium
     Commonly used function mediums include magnetic stripe, IC, ID, serial number, barcode, QR code, signature panel, etc. When design a plastic membership card, you must be aware of some of the functions used in membership card management system. For example, if you use a card reader to connect to your system, you need to use a magnetic stripe. If you use a scanner, you need to use a barcode or QR code.

5. Analyze The Characteristics Of Members
     The characteristics of members include age, gender, behavioral emotions, personality preferences and other characteristics. For example, the membership card of China Mobile Dynamic Zone, its members are trendy young people. The characteristics of such people are young, fashionable, trendy, and individual, which reflects the dynamic zone's slogan "My site listens to me".


 

Problems That Should Be Paid Attention To In The Design Of Membership Card

1. File Format

• The design size of the membership card is 88.5mm×57 mm (including bleeding position)
• The finished size is 85.5mm×54 mm
• The standard thickness of the membership card is 0.76mm or can be customized. 0.84mm for contact chip card, and 0.88mm for proximity id card or ic card.

2. Membership Card Coding
     The plastic membership card can be printed with flat code, inkjet code, small embossed code, large embossed code, laser code, etc. The large and small embossing codes can be hot stamped in gold or silver. Note that the embossing code cannot be arranged vertically, that is, the embossing code cannot be parallel to the short side of the card, only parallel to the long side. Frosted cards cannot be printed with flat code.

3. Color Difference
     In the design, it is necessary to consider that there may be a certain color difference in each card printing. The final printed color effect of the finished card is somewhat different from the color effect viewed on the computer monitor. Even the same design draft looks different on different monitors, so it can be adjusted during the design.

     How to make membership card design easier? There are many issues to be considered in the design of membership cards. The final form of expression is just a card, but it contains the product information and service concepts that the merchant wants to convey, and it also tests the business's understanding of consumers. Membership card design requires a professional card designer. If you have this need, Feel free to contact us, [email protected], and we can provide you with membership card design services.